A perfectly shaped beard and white locks frame the face of Sherald Bell, local Santa Claus personality. With a hearty belly laugh, wire-framed glasses and kind eyes, it’s no surprise the Vice President of Operations at Del Sol Food Company is also a part-time Santa. Once the red suit comes on he takes an entirely different role — one that brings joy to the young and old alike.
“It’s a lot of fun,” Bell said. “I enjoy seeing the kids smile and the joy and the wonderment that comes across their face and the questions that they ask. It also gives the adults the time to go back to their childhood and revert to being a kid again. When they see the red suit, it’s over. But that’s what I enjoy about. It’s just seeing the smiles. And that’s why we do it.”