4 Latino entrepreneurs share tips for success inspired by unique cultural experiences

(BPT) - Passion and drive are key to starting any new business. However, personal experiences often provide foundational elements that ultimately support success. This is notable for four Latino entrepreneurs — Cecilia Panichelli and Federico Carrillo, Mike Alfaro and Julissa Prado — who say their culture is a key part of who they are and why their businesses have thrived.

During Latino Heritage Month, Target celebrated the Latino community’s cultural influence and contributions by spotlighting these Latino-owned brands and founders and showing that Latino culture is more than meets the eye.

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